Want to know what the key marketing trends are going to be for 2015? Here’s what we think will change in the marketing world this year.
- Email communications and content marketing will continue to perform well, however there will be more focus on data capture and producing better and richer content that is relevant to the user.
- Video and mobile marketing will see a big increase this year; video has already grown exponentially in 2014 and this is only set to increase in 2015. Mobile use has changed the way we work and communicate with people, businesses are struggling to keep up with the changes and making sure you are mobile friendly will have a greater importance this year.
- Social media has become an expected marketing tools for any brands/businesses to have and to use. In 2015 we expect businesses to increase the content and engagement on social, expanding into new platforms like Vine, Instagram and Slideshare.
Sadly it looks like print marketing and attending physical events will be on the decline in 2015, due to the popularity of digital communications pushing these marketing tools to the sidelines, but rest assured they’re still far from dead!
Read the full blog ‘Marketing Trend Predictions 2015′ here